Global Distribution Services Launches Nolly Africa on Freeview Channel 287

Innovative SSAI and CMP Integration Enables Targeted Advertising Across the UK

London, UK – [April 25, 2025] – Global Distribution Services is proud to announce the UK launch of Nolly Africa FAST channel, now available on Freeview channel 287, bringing top-tier African drama, film, and entertainment content to millions of UK households.

As consumer demand for diverse and authentic content continues to grow, Nolly Africa fills a vital niche with its rich library of Nollywood films, original series, and pan-African programming. The integration with the cutting-edge SSAI (Server-Side Ad Insertion) platform allows for high-quality, buffer-free streaming with dynamic ad insertion that respects user experience and content integrity.

Moreover, by incorporating a Consent Management Platform (CMP) on their FAST services on UK DTT, Global Distribution Services and its technical partner Synapse TV ensure compliance with UK data protection laws and user privacy standards, while delivering highly relevant advertising experiences. Brands and advertisers can now engage audiences through tailored messaging based on user consent and viewing behavior.

Tanya Kronfli, director at Global Distribution Services, commented: 

“The launch of Nolly Africa on Freeview marks an exciting milestone in our mission to bring culturally diverse content to the mainstream. Through our partnership with Synapse TV and our implementation of privacy-first advertising technologies, we’re able to provide a modern, monetizable, and meaningful viewing experience for everyone.”

‘Yinka Mayungbo, African Movie Channel’s founding director said, “Launching Nolly Africa on Freeview UK just over 3 years ago, via Channelbox was an iconic development for our distribution. The move to Nolly Africa’s own dedicated LCN enhances accessibility for a larger audience in the UK. We are thoroughly delighted to partner with our friends at Global Distribution Services again to deliver this latest milestone in African Movie Channel’s story.”

Nolly Africa is now live and available to all Freeview viewers across the UK on channel 287.